Frequently Asked Questions

About Multimin Performance Ready Challenge

What is the Performance Ready Challenge?

The Multimin Performance Ready Challenge is a 12-month program that will see up to 75 farmers experience first-hand the benefits of Multimin Injection with the assistance of industry leaders. Challenger’s will discounted Multimin product* and a Multimin treatment guide developed by Virbac Australia. Challengers will also have a chance at the ultimate prize of an overseas study tour for two people. The prize will offer professional development tailored to the winner and their farming operation. They will also receive a further 12 month supply of Multimin for their livestock.

Challengers will be expected to share their program results and experiences, with a winner announced in April 2021 as judged by Virbac Australia and public.

*View our Terms & Conditions for more details.

What do the challengers get?

The selected challengers will receive 1 x free Multimin branded shirt, 1 x free treatment plan, access to selected industry experts and 1 free pack of Multimin product suited to their farming enterprise as per below.
– For every 3 x 500ml Multimin packs purchased, selected challengers will get 1 x free 200ml Multimin pack valued at $185.
– For every 6 x 500ml Multimin packs purchased, selected challengers will get 1 x free 500ml Multimin pack valued at $400.

How do I enter?

Entries open on December 1, 2019 at

How are challengers selected?

We are looking for enthusiastic farmers who are focused on improving their livestock performance. We want to work with farmers who are engaging, personable, ambitious and willing to learn more about how trace minerals can benefit the performance of their livestock.
Our challengers will be required to generate engaging social content and share their results. An active interest in social media will be an advantage.

How long does it go for?

The Multimin Performance Ready Challenge will commence on March 1, 2020 and will end on February 28, 2021.

What do challengers need to do?

Once challenger’s have been selected, they will introduced with their local Virbac Area Sales Manager who will organise their Multimin product.

Once challengers have purchased Multimin, they will receive a free welcome kit containing a Multimin branded shirt and a treatment plan as per their livestock goals.

Prior to treatment, each challenger will be invited to join a Multimin
training webinar run by Virbac Australia Technical Services Manager, Dr Paula Gonzalez Rivas and other KOL’s in the industry.

Challengers will follow their treatment plan and upload their testimonial to the Multimin Performance Ready Challenge Facebook Group.

Challengers will be expected to effectively administer Multimin Injection to their livestock as per outlined in their specific program. Challengers will be expected to capture and record their results throughout the challenge period.

Challengers will also be required to frequently share testimonials via social media channels and provide Virbac with quality generated content (photos, videos, blogs, etc).

Challengers may be asked to take part in some main-stream media interviews and/or pictures.

How is the winner selected?

Two winner’s in each challenge round (May, Aug, Nov, Feb) will be selected as finalists for the final round of judging in March 2021.

Challengers are judged on two main criteria:


Challenger administers Multimin Injection as per their individual program.

What the judges will be looking for:

  • Producers who can follow their program plan
  • Producers who can work with mentors for best results
  • Producers who can capture and record results


Level of engagement with challenge audience and stakeholders.

What the judges will be looking for:

  • Submitting quality material on time
  • Social sharing
  • High quality generated content
  • Enthusiasm throughout entire challenge

If a challenger’s testimonial is shared by Virbac, that challenger will win a free pack of Multimin*.

In March 2021, a judge/panel of judges appointed by Virbac will select the MPRC winner from the 8 finalists.

In March 2021, a “People’s choice” winner will be selected by the public from the 8 finalists.

What is the prize?

The best individual challenger or team results as determined by the judges will be deemed the prize winner(s) and will win:

1st place: 12 months of free Multimin product valued at RRP $9,600 (based on 2400x 5 mL doses) and a trip for 2 (winner and 1 guest, or 2 person team) overseas in 2021 or 2022 to the value of $10,000.
2nd and 3rd prize: 6 months worth of Multimin product valued at RRP $4,800 (based on 1200 x 5 mL doses).

The best individual challenger or team as determined by the public will be deemed the People’s Choice prize winner(s) and will win:

People’s Choice: 6 months worth of Multimin product valued at RRP $4,800 (based on 1200 x 5 mL doses).

Why is Multimin running the Challenge?

The Multimin Performance Ready Challenge will connect Multimin customers with other similar farmers to share their knowledge, outcomes and learnings.

About Multimin

What is Multimin?

Where can I buy Multimin?

Multimin is available at your local rural merchandise store.

Or you can contact your local Virbac representative by clicking here.

Where can I find out more information on Multimin?

By clicking here.

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